The twist­ed alu­mini­um rib­bons swathed over the Hotel Mar­qués de Riscal gleam in the Span­ish sun­light, their pur­ple, gold and sil­ver hues mir­ror­ing the wines and their bot­tles made in the bode­ga below. The Frank Gehry mas­ter­piece is now a famil­iar sight on the Rio­ja land­scape, a futur­is­tic aes­thet­ic bely­ing the his­to­ry it encas­es.